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Consumer Behavior: Buying, Having, and Being (12th Edition)
Consumer Behavior Buying Having and Being - 12th Edition
Author: Michael R. Solomon
For courses in Consumer Behavior.   Beyond Consumer Behavior: How Buying Habits Shape Identity Solomon?s Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ours...  more »
ISBN-13: 9780134129938
ISBN-10: 0134129938
Publication Date: 1/24/2016
Pages: 624
Edition: 12
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Publisher: Prentice Hall
Book Type: Hardcover
Members Wishing: 1
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