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Consumer Behavior (7th Edition)
Consumer Behavior - 7th Edition
Author: Leon Schiffman, Leslie Kanuk
This revision of a classic book retains the market segmentation approach that has set the standard for consumer behavior study through 6 editions. Emphasizes the role of technology: the impact of technology on consumers and how they make their buying decisions is integrated throughout the text. For anyone interested in Consumer Behavior.
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ISBN-13: 9780130841292
ISBN-10: 0130841293
Publication Date: 7/30/1999
Pages: 512
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Publisher: Pearson Education
Book Type: Hardcover
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