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Consumable Products: Building Consumer Loyalty Online
Consumable Products Building Consumer Loyalty Online
Author: Anne Fischer Lent
This quantitatively based research study investigates foundations of Customer Loyalty to products and vendors that sell and promote household and personal supplies. The question is who will own the online Consumable business? How can online businesses cement loyalty among current customers? Which strategies will best reward web business efforts?...  more »
ISBN-13: 9781586370343
ISBN-10: 1586370340
Publication Date: 12/20/1999
Pages: 300
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Publisher: Activmedia Research Llc
Book Type: Ring-bound
Members Wishing: 0
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