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The Construction of English: Culture, Consumerism and Promotion in the ELT Global Coursebook
The Construction of English Culture Consumerism and Promotion in the ELT Global Coursebook
Author: John Gray
This book takes the view that ELT global coursebooks, in addition to being curriculum artefacts, are also highly wrought cultural artefacts which seek to make English mean in highly selective ways and it argues that the textual construction (and imaging) of English parallels the processes of commodity promotion more generally.
ISBN-13: 9780230222588
ISBN-10: 0230222587
Publication Date: 9/14/2010
Pages: 240
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Publisher: Palgrave Macmillan
Book Type: Hardcover
Members Wishing: 0
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