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The Consistent Consumer : Predicting Future Behavior Through Lasting Values
The Consistent Consumer Predicting Future Behavior Through Lasting Values
Author: Ken Beller, Steve Weiss, Louis Patler
Behavior-based demographics are dead. Instead, values-based systems are what will ensure the success of your next marketing campaign. The authors of The Consistent Consumer say values, not past behaviors, will help you better define and understand today's diverse consumer groups and more accurately anticipate how these distinct populations a...  more »
ISBN-13: 9781424342099
ISBN-10: 1424342090
Publication Date: 4/30/2007
Pages: 272
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Publisher: LTS Press
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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