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Conscious Branding
Conscious Branding
Author: David Funk, Anne Marie Levis
Conscious Branding is a step-by-step process that enables entrepreneurs to consciously build a differentiating brand using the Brand Map[trademark], a simple visual diagram of how brands function throughout an organization. The Brand Map helps managers and staff visualize their brand and demonstrates how they can make their brand real through ev...  more »
ISBN-13: 9781606490587
ISBN-10: 1606490583
Publication Date: 10/25/2009
Pages: 132
Edition: First
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Publisher: Business Expert Press
Book Type: Paperback
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