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Conquering Consumerspace
Conquering Consumerspace
Author:
Once upon a time, marketers barraged customers with hard-sell tactics. Today, consumers use products to define themselves and others. People are swayed not by corporate-generated hype, but by consumer-generated buzz. That means companies must shift their focus away from marketing to people and toward marketing with them. In "consumerspace," firm... more »
Author:
Once upon a time, marketers barraged customers with hard-sell tactics. Today, consumers use products to define themselves and others. People are swayed not by corporate-generated hype, but by consumer-generated buzz. That means companies must shift their focus away from marketing to people and toward marketing with them. In "consumerspace," firm... more »
ISBN-13: 9780814474280
ISBN-10: 0814474284
Publication Date: 5/5/2006
Pages: 292
Rating: ?
ISBN-10: 0814474284
Publication Date: 5/5/2006
Pages: 292
Rating: ?
0 stars, based on 0 rating
Genres:
- Business & Money >> General
- Business & Money >> Marketing & Sales >> Advertising
- Business & Money >> Marketing & Sales >> Marketing >> General
- Business & Money >> Marketing & Sales >> Marketing >> Product Management
- Business & Money >> Marketing & Sales >> Marketing >> Research
