Conducting Online Surveys Online surveys provide promising opportunities in today?s technological world. Conducting Online Surveys is a comprehensive guide to the creation, implementation, and analysis of e-mail and Web-based surveys. Authors Valerie M. Sue and Lois A. Ritter specifically address issues unique to online survey research such as selecting software, ... more »designing Web-based questionnaires, and sampling from online populations.« less
This book was quite helpful in putting together surveys for my company. It is one of 2 books that I used that really helped to launch our whole company's Market Research.