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Search - Conceptualizing Measuring, and Managing Customer Based Brand Equity (Working Paper 91 123) (Photocopy Ed.)

Conceptualizing Measuring, and Managing Customer Based Brand Equity (Working Paper 91 123) (Photocopy Ed.)
Conceptualizing Measuring and Managing Customer Based Brand Equity - Working Paper 91 123 - Photocopy Ed.
Author: Kevin Lane Keller
Law students will find this textbook an authoritative introduction to probate law. Case studies, case notes, and examples illustrate points under consideration. Thought-provoking questions generate classroom discussion and hone students' legal reasoning. They'll also reap the benefits of the author's experience, insight, and expert commentary. R...  more »
ISBN-13: 9789992847992
ISBN-10: 9992847999
Publication Date: 6/1991
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Publisher: Marketing Science Inst
Book Type: Unbound
Members Wishing: 0
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