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Computers, Office Products & Home Electronics : Building Consumer Loyalty Online
Computers Office Products Home Electronics Building Consumer Loyalty Online Author:Anne Fischer Lent Purchases of Computers & Office Supplies on the Web continue to expand as the drive for a convenient way to shop grows. Many of the products purchased over the Web are also available in office superstores, mail order catalog and even neighborhood department stores, and therefore Web marketers need to make the online shopping experience more conv... more »enient that running to the local store. This comprehensive quantitative study of online purchases examines how online vendors selling Computer & Office Supplies can do right by these buyers. This study explores the attributes that stimulated their most recent purchases, what websites can do to attract and retain customers, and how to become a bookmarked site that the customer returned to time and time again for repeat buys. Buying patterns and preferences are examined in this recent report, including what the differences are among those making purchases for work or for home/personal use. The findings are insightful. These buyers know what they want and at what price, but they demand a lot from their online vendor. It explores online purchases among Computer & Software, Electronics & Appliances, Camera, and Office Supplies & Stationery products.« less