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Computer Aided Marketing and Selling (Marketing Series: Practitioner)
Computer Aided Marketing and Selling - Marketing Series: Practitioner
Author: Robert Shaw
This work aims to help the reader apply the use of computers in a marketing and selling environment. It is a practical book which uses questionnaires throughout, and is suitable reading for marketing managers, sales managers, advertising agencies and data processing analysts. Some of the most costly information gathered in the course of a workin...  more »
ISBN-13: 9780750617079
ISBN-10: 0750617071
Pages: 160
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Publisher: Rbhp Trade Group
Book Type: Paperback
Members Wishing: 0
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