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The Complete Marketer: 60 Essential Concepts for Marketing Excellence
The Complete Marketer 60 Essential Concepts for Marketing Excellence
Author: Malcolm McDonald, Mike Meldrum
The Complete Marketer is a solid introduction to the marketing discipline, broken down into over 60 constituent chapters ? including digital marketing, understanding consumers, understanding markets, market audits, segmentation, forecasting sales, mobile marketing, advertising and PR and managing a sales team.  — McDonald and Meldrum have simplif...  more »
ISBN-13: 9780749466763
ISBN-10: 0749466766
Publication Date: 5/28/2013
Pages: 336
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Publisher: Kogan Page
Book Type: Paperback
Members Wishing: 0
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