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Commoditization and the Strategic Response
Commoditization and the Strategic Response
Author: Andrew Holmes
In this groundbreaking book, Andrew Holmes sets out why commoditization represents such a clear and present danger to every corporation and all white-collar workers. He describes how commoditization is affecting entire industries and is increasingly touching the work of the professional classes. The evidence is both fascinating and compelling an...  more »
ISBN-13: 9780566087431
ISBN-10: 056608743X
Publication Date: 2/19/2008
Pages: 244
Edition: illustrated edition
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Publisher: Ashgate
Book Type: Hardcover
Members Wishing: 0
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