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Commercial Management: Theory And Practice
Commercial Management Theory And Practice
Author: David Lowe, Peter Fenn
This textbook provides a one-stop-shop to the many topics in commercial management. It draws on material developed as distance-learning modules and divides into four main sections: I - The commercial environment: develops a critical understanding of the environmental factors that influence commercial management; II - Techniques: develops an unde...  more »
ISBN-13: 9781405124683
ISBN-10: 1405124687
Publication Date: 4/15/2011
Pages: 352
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Publisher: Not Avail
Book Type: Paperback
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