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The Commercial Appropriation of Personality (Cambridge Studies in Intellectual Property Rights)
The Commercial Appropriation of Personality - Cambridge Studies in Intellectual Property Rights
Author: Huw Beverley-Smith
Commercial exploitation of attributes of an individual's personality (name, voice and likeness) is characteristic of modern advertising and marketing. This volume provides a framework for analyzing the disparate aspects of the commercial appropriation of personality and traces its discrete patterns in the major common law systems. It considers w...  more »
ISBN-13: 9780521800143
ISBN-10: 0521800145
Publication Date: 9/9/2002
Pages: 402
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Publisher: Cambridge University Press
Book Type: Hardcover
Members Wishing: 0
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