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The Collaborative Enterprise: Why Links Across the Corporation Often Fail and How to Make Them Work (British Commonwealth, United States, United Nations, 1993)
The Collaborative Enterprise Why Links Across the Corporation Often Fail and How to Make Them Work - British Commonwealth, United States, United Nations, 1993 Author:Andrew Campbell, Michael Goold The world's foremost authorities on multibusiness strategy show how to overcome barriers to synergy and achieve real collaboration across the company In The Collaborative Enterprise, international strategy gurus Andrew Campbell and Michael Goold tackle the thorny issue of synergy-touted by companies large and small as the holy grail that will i... more »mprove corporate performance. The authors argue, however, that synergies often fail because of poor quality thinking at the executive level. Using examples of success and failure from a wide variety of industries around the world, the authors offer an incisive and highly practical approach to overcoming barriers to synergy, evaluating opportunities within the company, establishing appropriate roles for corporate headquarters and business units, and fostering a collaborative environment at all levels of the organization.« less