One of the best books on the Internet economy I've ever read. While some of the information is dated, it is mostly still very valid. My big takeaway from this book: "If we don't tell our customers, someone else will." Highly recommended. I've given away 3 copies of this book to friends and co-workers, and think it's a must-read for anyone who works for a company that sells a product or service over the Internet.
I read this book during the hey day of the dot com boom. Gives a good example of the thinking at that time. Has one main point: businesses should listen to their customers..other than that Eh.
Gerhard O. (nccorthu) reviewed Cluetrain Manifesto: The End of Business as Usual on + 569 more book reviews
Interesting ideas and the future of the Internet as a usefull tool????? Maybe
Marcia C. (marciamarcia) -
An amazing way to look at business and modern times. A great read, and a terrific gift.
Jimmie D. (jdauntless) reviewed Cluetrain Manifesto: The End of Business as Usual on + 112 more book reviews
``. . . a spirted, original and wonderfully irreverent converstatin that will challenge, provke and forever change your outlook on the digital economy.''
