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Classic Failures in Product Marketing: Marketing Principles Violations and How to Avoid Them
Classic Failures in Product Marketing Marketing Principles Violations and How to Avoid Them
Author: Donald W. Hendon
How many of these soft drinks are still around? Hagar-the-Horrible Cola, Nutrimato, Panda Punch, Sudden Soda, and Yabba Dabba Dew? None. That's because they all failed. And everyone remembers such mammoth marketing mistakes as Coca-Cola's replacement of its market leader with the "New Coke," or Chevrolet's introduction of its Nova automobile int...  more »
ISBN-13: 9780844234588
ISBN-10: 0844234583
Pages: 205
Edition: New Ed
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Publisher: McGraw-Hill Companies
Book Type: Paperback
Other Versions: Hardcover
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