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Chief Culture Officer: How to Create a Living, Breathing Corporation
Chief Culture Officer How to Create a Living Breathing Corporation
Author: Grant McCracken
For too long, corporations have ignored culture-to their great disadvantage. In "Chief Culture Officer", anthropologist and consultant Grant McCracken reintroduces culture to bottom-line business plans. Culture is an essential piece of the intelligence an organisation needs in a turbulent world. And you'd think we would have found a way to facto...  more »
ISBN-13: 9780465022045
ISBN-10: 0465022049
Publication Date: 5/10/2011
Pages: 272
Edition: First Trade Paper Ed
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Publisher: Basic Books
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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