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Chief Culture Officer: How to Create a Living, Breathing Corporation
Chief Culture Officer How to Create a Living Breathing Corporation
Author: Grant McCracken
Levi-Strauss, the jeans and apparel maker, missed out on the hip-hop trend. They didn’t realize that those kids in baggy jeans represented a whole new?and lucrative?market opportunity, one they could have seen coming if they had but been paying attention to the shape of American culture. — Levi Strauss isn’t alone. Too many corporatio...  more »
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ISBN-13: 9780465018321
ISBN-10: 0465018327
Publication Date: 12/1/2009
Pages: 272
Rating:
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Publisher: Basic Books
Book Type: Hardcover
Other Versions: Paperback
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