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The Chasm Companion : A Fieldbook to Crossing the Chasm and Inside the Tornado
The Chasm Companion A Fieldbook to Crossing the Chasm and Inside the Tornado Author:Paul Wiefels In The Chasm Companion, The Chasm Group's Paul Wiefels presents readers with a new analysis of the ideas introduced in bestselling author Geoffrey Moore's classic books, Crossing the Chasm and Inside the Tornado, and focuses on how to translate these ideas into actionable strategy and implementation programs. This step-by-st... more »ep fieldbook is organized around three major concepts: how high-tech markets develop, creating market development strategy, and executing go-to-market programs based on the strategy.« less
A fabulous book to accompany Geoffrey Moore's Crossing the Chasm. Even if you haven't read the original, this book offers the tools and information to help any organization become more successful.