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Chasing Cool: Standing Out in Today's Cluttered Marketplace
Chasing Cool Standing Out in Today's Cluttered Marketplace
Author: Noah Kerner, Gene Pressman
Cool isn?t just a state of mind, a celebrity fad, or an American obsession?it?s a business. In boardrooms across America, product managers are examining vodka bottles and candy bars, tissue boxes and hamburgers, wondering how do we make this thing cool? How do we make this gadget into the iPod of our industry? How do we do what Nike did? How do ...  more »
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ISBN-13: 9780743497107
ISBN-10: 0743497104
Publication Date: 2/15/2014
Pages: 272
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Publisher: Atria Books
Book Type: Paperback
Other Versions: Hardcover, Audio CD
Members Wishing: 0
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