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Chaotics: The Business of Managing and Marketing in the Age of Turbulence
Chaotics The Business of Managing and Marketing in the Age of Turbulence
Author: Philip Kotler, John A. Caslione
We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the consta...  more »
ISBN-13: 9780814415214
ISBN-10: 0814415210
Publication Date: 5/15/2009
Pages: 224
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Publisher: AMACOM
Book Type: Hardcover
Members Wishing: 0
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