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Changing Minds: The Art and Science of Changing Our Own and Other People's Minds
Changing Minds The Art and Science of Changing Our Own and Other People's Minds
Author: Howard Gardner
Insights into One of the Greatest Mysteries of Human BehaviorMinds are exceedingly hard to change. Ask any advertiser who has tried to convince consumers to switch brands, any CEO who has tried to change a company's culture, or any individual who has tried to heal a rift with a friend. So many aspects of life are oriented toward changing minds-y...  more »
ISBN-13: 9781578517091
ISBN-10: 1578517095
Publication Date: 3/1/2004
Pages: 288
Rating:
  • Currently 3.5/5 Stars.
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3.5 stars, based on 2 ratings
Publisher: Harvard Business School Press
Book Type: Hardcover
Members Wishing: 1
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