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Changing Focus: Kodak and the Battle to Save a Great American Company
Changing Focus Kodak and the Battle to Save a Great American Company
Author: Alecia Swasy
Ever since George Eastman brought photography to the masses in the late 19th century, Kodak has been a household name. With annual sales over $14 billion, Kodak is one of the world's largest companies. But years of easy success fostered complacency, bureaucracy, & overspending until Kodak lost its edge by the '90s. Threatened by Fuji & other com...  more »
ISBN-13: 9780788169953
ISBN-10: 0788169955
Publication Date: 1/1/1997
Pages: 276
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Publisher: Diane Pub Co
Book Type: Hardcover
Members Wishing: 1
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