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Challenging the Big Brands: How New Brands Win Market Share with Innovative Design (Design Secrets)
Challenging the Big Brands How New Brands Win Market Share with Innovative Design - Design Secrets
Author: Judith Evans, Cheryl Dangel Cullen
Today we know Gateway, Federal Express, and Virgin Atlantic Airline as market leaders, but once upon a time, they were "challenger brands." Scores of books explore the business side of world-class branding, but until now, no book has addressed the critical role that graphic design strategy plays in successfully launching new brands into the mark...  more »
ISBN-13: 9781592530939
ISBN-10: 1592530931
Publication Date: 11/1/2004
Pages: 176
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Publisher: Rockport Publishers
Book Type: Paperback
Members Wishing: 0
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