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The Challenger Sale: Taking Control of the Customer Conversation
The Challenger Sale Taking Control of the Customer Conversation
Author: Matthew Dixon, Brent Adamson
What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. — The need to understand what top-performing reps are doing that their a...  more »
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ISBN-13: 9781591844358
ISBN-10: 1591844355
Publication Date: 11/10/2011
Pages: 256
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Publisher: Portfolio Hardcover
Book Type: Hardcover
Other Versions: Audio CD
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