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Chain Reaction: How Today's Best Companies Manage Their Supply Chains for Superior Performance
Chain Reaction How Today's Best Companies Manage Their Supply Chains for Superior Performance
Author: Robert Malone
The rise of Wal-Mart, Dell, IKEA, IBM, UPS, and FedEx has changed the way consumers and businesses function in America. Chain Reaction takes a look at the successes of these companies and shows how these very different businesses have all come to the same basic plan, leading them to become dominant in their industry.�In Chain Reaction,...  more »Robert Malone argues that success in business is based upon an aggressive and intelligent supply chain strategy. He contends that the most effective business logistics today allow a business to manufacture, distribute, and sell on demand, and he shows in detail how superpower companies have mastered the strategy. This is a change from the historical ?push? strategy ? manufacturing and marketing as many products as possible and pushing them to the wholesaler, retailer and consumer to a ?pull? strategy. This new demand-driven and synchronized supply chain is tailored for the new and aggressive business practice of the future.�It's a must-read for anyone who wants to understand the companies profiled in the book, as well as anyone who loves to know how things work.
ISBN-13: 9781419596810
ISBN-10: 1419596810
Publication Date: 9/4/2007
Pages: 272
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Publisher: Kaplan Publishing
Book Type: Hardcover
Members Wishing: 0
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