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Celebrity Sell: Star Endorsements in the Classic Age of Advertising
Celebrity Sell Star Endorsements in the Classic Age of Advertising
Once upon a time, the ad men thought there was no better way to get their products off the shelves and into our shopping carts than a recommendation from a familiar, friendly face. As faces didn’t come any more familiar than the stars of the screen, the celebrity sell was born. If you couldn’t decide what to smoke, drink, eat, or wea...  more »
ISBN-13: 9781853754449
ISBN-10: 1853754447
Publication Date: 9/1/2001
Pages: 31
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Publisher: Prion
Book Type: Paperback
Members Wishing: 1
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