Skip to main content
PBS logo
 
 

Search - Cashing In With Content: How Innovative Marketers Use Digital Information to Turn Browsers into Buyers

Cashing In With Content: How Innovative Marketers Use Digital Information to Turn Browsers into Buyers
Cashing In With Content How Innovative Marketers Use Digital Information to Turn Browsers into Buyers
Author: David Meerman Scott
In failing to provide visitors with great information content, most of today's Web sites are missing a golden opportunity to create loyal customers-and leaving a fortune in new and repeat business on the table. According to Web marketing expert David Meerman Scott, too many marketers focus on style over substance. While a site may win awards for...  more »
ISBN-13: 9780910965712
ISBN-10: 0910965714
Publication Date: 10/28/2005
Pages: 280
Rating:
  • Currently 1.5/5 Stars.
 1
1.5 stars, based on 1 rating
Publisher: Information Today, Inc.
Book Type: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres:


Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.