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Cases in Strategic Marketing Management: Business Strategies in Latin America
Cases in Strategic Marketing Management Business Strategies in Latin America
Author: Guillermo D'Andrea, John A. Quelch
Written by two highly-respected authors who are specialists in the field, this book helps readers develop a broad, yet focused, understanding of marketing in Latin America by providing extensive cases with information that is not readily available outside of Latin America, together with extensive notes that help put the cases in context. Market...  more »
ISBN-13: 9780130894908
ISBN-10: 0130894907
Publication Date: 9/8/2000
Pages: 280
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Publisher: Prentice Hall
Book Type: Paperback
Members Wishing: 0
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