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Card Sharks: How Upper Deck Turned a ChildĒs Hobby into a High-Stakes, Billion-Dollar Business
Card Sharks How Upper Deck Turned a Childs Hobby into a HighStakes BillionDollar Business Author:Pete Williams The sports memorabilia columnist for Baseball Weekly reveals the aggressive tactics used by manufacturers to beat the competition and the role played by baseball's executives in making the industry a billion-dollar business. 30,000 first printing. $30,000 ad/promo.