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Car Guys vs. Bean Counters: The Battle for the Soul of American Business
Car Guys vs Bean Counters The Battle for the Soul of American Business
Author: Bob Lutz
?It?s time to stop the dominance of the number crunchers . . . and give the reins to the ?product guys? with vision and passion for the customers and their product or service.? When Bob Lutz got into the auto business in the early 1960s, CEOs knew that if you captured the public?s imagination with innovative car design and top quality craftsmans...  more »
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ISBN-13: 9781591846222
ISBN-10: 1591846226
Publication Date: 4/30/2013
Pages: 272
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Publisher: Portfolio Trade
Book Type: Paperback
Other Versions: Hardcover, Audio CD
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