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Capturing New Markets: How Smart Companies Create Opportunities Others Don't
Capturing New Markets How Smart Companies Create Opportunities Others Don't
Author: Stephen Wunker
ARE YOU READY FOR THE FUTURE? — New markets have powered the greatest business successes in history, from Standard Oil to Facebook. How can you discover and pursue new markets to make your business thrive? — In Capturing New Markets, world-renowned business strategist Stephen Wunker argues that the first step is to stop applying traditional ...  more »
ISBN-13: 9780071767446
ISBN-10: 0071767444
Publication Date: 6/10/2011
Pages: 272
Edition: 1
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Publisher: McGraw-Hill
Book Type: Hardcover
Members Wishing: 0
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