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Search - Capitalizing on Marketing Trends, 2010: Leading Cmos on Analyzing Recent Trends, Catering to Customer Needs, and Adjusting Your Business to the Economic Climate (Inside the Minds)

Capitalizing on Marketing Trends 2010 Leading Cmos on Analyzing Recent Trends Catering to Customer Needs and Adjusting Your Business to the Economic Climate - Inside the Minds
Author: Multiple Authors

Capitalizing on Marketing Trends provides an authoritative, insider's perspective on keeping an eye on new marketing changes and technologies to make the most of the corporate budget in these trying times. Featuring CMOs representing some of the top companies in the nation, this book provides best practices for recognizing, investigating, and ev... more »aluating the trends of today and tomorrow. Driven by the desire to connect with customers and cater to their needs, these authors offer tips for customizing the trend implementation process, tightening relationships with vendors, and approaching new leads. This book provides valuable insight for those looking to adjust their business to the economic climate by studying global marketing trends, balancing risk in new ventures, and incorporating sustainability by becoming more energy efficient. These experts also underline the importance of making it a team effort by grooming employees for competition, keeping senior management involved, and communicating with the whole company. The different niches presented and the breadth of perspectives represented enable readers to get inside some of the leading marketing minds of today, as these insiders offer up their thoughts around the keys to leveraging the latest trends to benefit your bottom line. Inside the Minds provides readers with proven business intelligence from C-Level executives (Chairman, CEO, CFO, CMO, Partner) from the world's most respected companies nationwide, rather than third-party accounts from unknown authors and analysts. Each chapter is comparable to an essay/thought leadership piece and is a future-oriented look at where an industry, profession or topic is headed and the most important issues for the future. Through an exhaustive selection process, each author was hand-picked by the Inside the Minds editorial board to author a chapter for this book. Chapters Include: 1. Aseem Chandra, Vice President, Product Marketing, Omniture Business Unit - "Creative Destruction: The Transformation to Online Marketing"

2. Jeff Hudgins, Vice President, Marketing, Network Engines Inc. - "Finding New Ways to Reach Customers for Less Cost"

3. Ali Din, Senior Director, Strategic Development, En Pointe Technologies - "Balancing Trends and Resources"

4. Keith Higgins, Vice President, Worldwide Marketing, Aricent - "Keeping Ahead of Trends through Effective Communication"

5. John M. Barry, Vice President, Marketing and Communications, Baylor University - "Building and Managing Brand Equity in the University Setting"

6. Ron Hayes, Director, Marketing, Pacific Steel & Recycling - "Identifying Strategies for Customer Relationship-Driven Marketing"

7. Debra I. Da Costa, Vice President, Marketing, United Nations Federal Credit Union - "Exploring New Technologies to Connect to Customers Globally;"

8. Paris A. Gunther, Director, Marketing, Wilson Elser - "New Media: Fad or Trend?";

9. Lawrence J. Burns, Vice President, External Affairs and Interim Vice President, Equity and Diversity, The University of Toledo - "Keeping Pace with Technology and Marketing Innovations"

10. Johnette Gindling, Senior Vice President, Marketing and Public Relations, Wuestoff Health System - "Early Adoption of New Marketing Tools";

11. Kevin McMurdo, Chief Marketing Officer, Perkins Coie LLP - "Key Trends in Professional Services Marketing"

12. Mark J. McCleary, Global Vice President, Marketing and Brand Management, Life Fitness - "Flexing Your Market Muscles: Keeping Fit with Today s Trends"

ISBN-13: 9780314263636
ISBN-10: 0314263632
Publication Date: 2/1/2010
Pages: 128
Rating:

0 stars, based on 0 rating

Publisher: Thomson West
Book Type: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review

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Search - Capitalizing on Marketing Trends, 2010: Leading Cmos on Analyzing Recent Trends, Catering to Customer Needs, and Adjusting Your Business to the Economic Climate (Inside the Minds)

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