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Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Managementbr Revised and Expanded Edition
Campaign Craft The Strategies Tactics and Art of Political Campaign Managementbr Revised and Expanded Edition Author:Daniel M. Shea, Michael John Burton Shea and Burton present an updated and expanded version of Shea's 1996 guide to and analysis of modern American political campaign communication. They cover all aspects of present-day political campaigns, from understanding the context of a particular campaign to strategic thinking to specific voter contact techniques.