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Search - Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Managementbr Revised and Expanded Edition (Praeger Series in Political Communication)

Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Managementbr Revised and Expanded Edition (Praeger Series in Political Communication)
Campaign Craft The Strategies Tactics and Art of Political Campaign Managementbr Revised and Expanded Edition - Praeger Series in Political Communication
Author: Daniel M. Shea, Michael John Burton
Shea and Burton present an updated and expanded version of Shea's 1996 guide to and analysis of modern American political campaign communication. They cover all aspects of present-day political campaigns, from understanding the context of a particular campaign to strategic thinking to specific voter contact techniques.
ISBN-13: 9780275970932
ISBN-10: 0275970930
Publication Date: 6/30/2001
Pages: 256
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Publisher: Praeger Publishers
Book Type: Hardcover
Members Wishing: 0
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