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C-Scape: Navigating the Future of Business
CScape Navigating the Future of Business
Author: Larry Kramer
Not so long ago, the business landscape was easier to chart. The routes connecting customers, companies, products, and services were predictable, reliable, and understood. Today, that landscape has been upended, and in its place a 'C-Scape' has emerged -- a world where consumers, not producers and marketers, make the choices; where conte...  more »
ISBN-13: 9780061984976
ISBN-10: 0061984973
Publication Date: 11/1/2010
Pages: 256
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Publisher: HarperBusiness
Book Type: Hardcover
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