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CRM in Financial Services: A Practical Guide to Making Customer Relationship Management Work
CRM in Financial Services A Practical Guide to Making Customer Relationship Management Work
Author: Merlin Stone, Bryan Foss
Customer Relationship Management, CRM, has been one of the strongest areas of management focus in financial services companies throughout the world over the last five years. While it is forecast that this will continue for the next five years, many companies are struggling with their CRM programs. They have rushed ahead with the purchase of new ...  more »
ISBN-13: 9780749436964
ISBN-10: 0749436964
Publication Date: 8/21/2002
Pages: 700
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Publisher: Kogan Page
Book Type: Hardcover
Members Wishing: 0
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