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The CMO of People: Manage Employees Like Customers with an Immersive Predictable Experience that Drives Productivity and Performance
The CMO of People Manage Employees Like Customers with an Immersive Predictable Experience that Drives Productivity and Performance
Author: Peter Navin, David Creelman
Instead of thinking of Human Resources as a kind of upgraded personnel department it can be thought of as an analogue to marketing. Just as the Chief Marketing Officer curates an experience to get the best lifetime value from customers, the head of HR can curate an experience to get the best lifetime value from employees. This book explores this...  more »
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ISBN-13: 9781547416639
ISBN-10: 1547416637
Publication Date: 10/22/2018
Pages: 266
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Publisher: De|G Press
Book Type: Paperback
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