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CIM Coursebook Stakeholder Marketing
CIM Coursebook Stakeholder Marketing
Author: Neil Botten, Julia McColl, David Harris, Michelle Gledhill
'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers m...  more »
ISBN-13: 9780750689663
ISBN-10: 0750689668
Publication Date: 10/17/2008
Pages: 240
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Publisher: Butterworth-Heinemann
Book Type: Paperback
Members Wishing: 0
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