CIM Coursebook 07/08 Marketing Management in Practice Fourth Edition 07/08 Edition Author:John Williams, Tony Curtis BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. — The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. — Carefully structured to link directly to the CIM sylla... more »bus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.
*Written specially for the Marketing Management in Practice module by the Senior Examiner
* The only coursebook fully endorsed by CIM
* Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam« less