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Search - Buzz: How to Create It and Win With It

Buzz: How to Create It and Win With It
Buzz How to Create It and Win With It
Author: edward I. Koch, Christy Heady
• Ed Koch is the ultimate product of successful buzz. He was a political unknown who rose to the top, becoming not only one of New York's most popular mayors, but an iconic national political figure. • NewsMax is planning an extensive campaign in support of the book. They will promote it heavily in their email newsletters which go o...  more »
ISBN-13: 9780814474624
ISBN-10: 0814474624
Publication Date: 6/2007
Pages: 164
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Publisher: AMACOM/American Management Association
Book Type: Hardcover
Members Wishing: 0
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