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Buying In: What We Buy and Who We Are
Buying In What We Buy and Who We Are
Author: Rob Walker
Brands are dead. Advertising no longer works. Consumers are in control. Or so we're told. In Buying In, Rob Walker argues that this accepted wisdom misses a much more important cultural shift, including a practice he calls murketing, in which people create brands of their own and participate, in unprecedented ways, in marketing campaigns ...  more »
ISBN-13: 9780812974096
ISBN-10: 0812974093
Publication Date: 1/5/2010
Pages: 320
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Publisher: Random House Trade Paperbacks
Book Type: Paperback
Members Wishing: 2
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