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Business Strategy and Policy
Business Strategy and Policy
Author: Gary Smith, etc.
A text on business strategy and policy, organized around a strategic planning framework, describing various theories and how an appropriate strategy is chosen, implemented and controlled. There is an accompanying casebook and Expert System software. Ancillary package available upon adoption.
ISBN-13: 9780395369463
ISBN-10: 0395369460
Publication Date: 4/1/1989
Pages: 928
Edition: 2nd
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Publisher: Houghton Mifflin Harcourt (HMH)
Book Type: Hardcover
Members Wishing: 0
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