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The Business Solution to Poverty: Designing Products and Services for Three Billion New Customers
The Business Solution to Poverty Designing Products and Services for Three Billion New Customers
Author: Paul Polak, Mal Warwick
The fact is none of the well-meaning anti-poverty initiatives to date have achieved much ?there are 2.7 billion people today living on $2 a day or less, more than the entire population of the world in 1950. Paul Polak and Mal Warwick argue that the way to help these people is not to view them as victims or as charity cases, but as customers whos...  more »
ISBN-13: 9781609940775
ISBN-10: 1609940776
Publication Date: 9/9/2013
Pages: 264
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Publisher: Berrett-Koehler Publishers
Book Type: Hardcover
Other Versions: Audio CD
Members Wishing: 1
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