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Business Planning: An Approach to Strategic Management (British Books for Managers)
Business Planning An Approach to Strategic Management - British Books for Managers
Author: Bill Richardson, Roy Richardson
This introductory text describes the importance of effective business planning, and gives readers the knowledge and skills necessary to plan effectively. The book identifies the main problems which businesses today face, and gives ideas and strategies for solving them. It also has case study material and problem-solving exercises taken from real...  more »
ISBN-13: 9780273600947
ISBN-10: 027360094X
Publication Date: 11/20/1992
Pages: 304
Edition: 2nd
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Publisher: FT Prentice Hall
Book Type: Paperback
Members Wishing: 0
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