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Business Mastery: A Business and Planning Guide for Creating a Successful Healing Arts Practice
Business Mastery A Business and Planning Guide for Creating a Successful Healing Arts Practice Author:Cherie Sohnen-Moe "Business Mastery" is a comprehensive guide that balances practical business skills with a humanistic approach. All too often, people start businesses because they are good at a trade or are passionate about something, but lack business acumen. This book provides the fundamental information required to develop a thriving business, while encourag... more »ing the readers to keep perspective.
The purpose of "Business Mastery" is to demystify business, thereby assisting the reader in developing a business that's an expression of creativity, joy, balance & profitability. Although written for healing arts practitioners, it's endorsed & utilized by entrepreneurs in all fields. Not just another "how-to" book, "Business Mastery" is filled with information, examples and exercises on vital topics including marketing, customer retention, professionalism, referrals, planning, insurance, start-up, choosing advisors, designing promotional material, self-management & networking. Also includes a business plan outline, 22 reproducible business form templates, listings of business resource organizations & professional associations, & a condensed list of SBA & IRS publications.« less