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The Business Case for Web 2.0 in Healthcare: Building Brands and Redefining the Patient Experience
The Business Case for Web 20 in Healthcare Building Brands and Redefining the Patient Experience
Author: Dave Bennett, Susan Reid, John Sharp
"Overwhelming. If we had known, we would have done it sooner." the reaction of Susan Reid, marketing manager of University of Alabama at Birmingham (UAB) Health, on the impact of placing UAB Health's videos on YouTube. Health-related videos, podcasts, blogs and wikis represent a mashup of Web 2.0 and healthcare that is revolutionizing how co...  more »
ISBN-13: 9781934647349
ISBN-10: 1934647349
Publication Date: 6/24/2008
Pages: 40
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Publisher: Healthcare Intelligence Network
Book Type: Plastic Comb
Members Wishing: 0
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