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Business To Business Advertising
Business To Business Advertising
Author: Charles H. Patti, Steven W. Hartley, Susan Kennedy
Why are proven advertising principles that work well in consumer marketing so difficult to apply to business-to-business marketing? Because advertisers do not understand what makes decison makers in organizations buy. This book provides the answers to business-to-business buying behavior and shows how to position your products and servic...  more »
ISBN-13: 9780844234717
ISBN-10: 0844234710
Publication Date: 1/11/1991
Pages: 304
Edition: 1
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Publisher: McGraw-Hill
Book Type: Hardcover
Members Wishing: 0
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